The Coca-Cola Campaign
The Campaign was targeted at WiFi users across 14 Malls and the banner was seen 2.8M times. These malls serve a diverse clientele and are situated across South Africa. The campaign engaged slightly more Females (47%) than Males (45%). The age group with the highest engagement rate was 25 –34 (42%), followed by 15 -23 (26%). It can be inferred from the device types and manufacturers that approximately 75% of the engaged audience were from middle to lower income brackets.